You didn’t start your birthwork business just to stay stuck.
You started it because you felt called.
Called to serve.
Called to support families through some of the most powerful transitions of their lives.
And yeah, let’s be honest—you also started this business to support yourself.
Your family.
Your future.
To create stability and freedom through work that actually matters.
But here’s what nobody warned you about:
Being amazing at your work… doesn’t automatically bring clients.
Passion doesn’t pay the bills.
And that “post and pray” method? Yeah—it’s not cutting it anymore.
You're tired of the feast-or-famine months.
Tired of guessing what to post.
Tired of thinking, “I’m great at what I do… so why isn’t this working?”
You've tried:
Posting content (when you can even think of what to say)
Offering discounts just to fill your calendar
Waiting for referrals that may or may not come
...But still, no consistent flow. No freedom. No real system.
And now? You’re burnt out, overwhelmed, and wondering if you’re doing something wrong
.
Let me tell you right now:
💥You’re not the problem. Your strategy is.💥
The truth is, you’ve been trying to build a business without a blueprint.
And you deserve better than that.
There’s a better way, and it was built specifically for birthworkers like you.
You don’t need another certification.
You don’t need a fancy website.
And you definitely don’t need to keep spinning your wheels, trying to figure it all out alone.
What you do need is a simple, proven system that shows you:
✅ How to create an offer that scales
✅ How to attract aligned clients on repeat
✅ How to stop trading time for money (without selling your soul)
✅ How to finally feel like the CEO of your business—not the overworked assistant
That’s exactly what The M.O.M.S. Blueprint™ delivers.
This is your complete, done-with-you roadmap to scaling your birth biz using the 4-part M.O.M.S. framework:
Messaging, Offers, Marketing, and Sales
—without overwhelm, tech drama, or hustle energy.
Because when you know how to market, automate, and sell with strategy?
🔥 Everything changes.
The step-by-step system to grow your income and your impact.
The M.O.M.S. Blueprint™ is a year long business mentorship container for birth & postpartum professionals who are ready to grow with clarity, confidence, and consistent revenue.
We don’t do fluff. We do strategy. Let’s break it down:
PHASE 1: Messaging – Own your voice. Attract aligned clients.
Right now, your messaging might sound like everyone else’s. And when you sound like everyone—you blend in, and your dream clients scroll right past. Inside this phase, you’ll learn how to:
✅ Craft a magnetic bio that speaks directly to the clients you’re meant to serve
✅ Tell your story in a way that builds trust, credibility, and emotional connection
✅ Show up online with a clear, confident voice that positions you as the go-to
💥You’ll go from "I hope someone finds me" to “They said they found me and knew I was the one.”
PHASE 2: Offers – Create income that doesn’t rely on being available 24/7.
You can’t scale a business that’s built on trading hours for dollars. You’ll burn out—and still feel broke. In this phase, you’ll:
✅ Design a signature offer that delivers value and scalability
✅ Price it based on transformation—not time
✅ Build an onboarding experience that wows, nurtures, and retains clients
💥You’ll go from “I’m undercharging and exhausted” to “I sell one offer that supports me, my clients, and my boundaries.”
PHASE 3: Marketing – Show up consistently without being online 24/7.
You don’t need another content calendar—you need a system. This phase shows you how to market in a way that feels aligned, authentic, and actually brings in leads. You’ll learn how to:
✅ Build a 90-day content plan that reflects your values AND drives demand
✅ Expand your reach beyond local referrals or word-of-mouth
✅ Set up strategic email marketing so your biz doesn’t depend solely on Instagram
💥You’ll go from “I’m overwhelmed and invisible” to “I know exactly what to say, and my content brings in clients consistently.”
PHASE 4 & 5: Sales/Systems – Automate your client flow so you stop living in your inbox.
You didn’t become a birthworker to be a full-time sales rep. You shouldn’t have to manually follow up, send invoices, or babysit your inbox to make an impact. In this final phase, we bring the tech, automation, and backend structure to make your sales process smooth, scalable, and mostly hands-off. Inside this phase, you’ll:
✅ Set up an automated lead-to-client funnel that does the heavy lifting for you
✅ Create follow-up sequences that nurture and convert while you rest
✅ Implement scheduling, invoicing, and onboarding flows that don’t require you to lift a finger
✅ Know what metrics to track so you can improve without guessing
💥You’ll go from: “If I’m not working, I’m not serving” to: “My system books, sells, and nurtures clients—even when I’m sleeping, doula-ing, or on vacation.”
This isn’t theory. This is your breakthrough.
After The M.O.M.S. Blueprint™, you’ll have more than just clarity—you’ll have consistent clients.
You’ll walk away with:
✨ A scalable offer that brings in consistent income
✨ Messaging that makes people say, “I need YOU”
✨ A marketing system that works
while you live your life
✨ A sales process you can rinse, repeat, and trust
✨ Confidence in your role as CEO—not just a service provider
You will:
Stop guessing what to post
Stop chasing leads
Stop wondering if you’re “doing it right”
And you will finally feel like the business owner you were always meant to be.
Because this isn’t just about getting booked.
This is about creating a business that fuels your impact and your income—on your terms.
If you’ve been waiting for the “right time”… this is it.
You’ve tried doing it on your own.
You’ve pieced together free PDFs, watched every “how to grow your doula biz” reel, and spent way too much time Googling “how to get more clients.”
But clarity? Still shaky.
Income? Still inconsistent.
Energy? Hanging on by a thread.
You don’t need more hustle.
You need a system.
You need strategy.
You need The M.O.M.S. Blueprint™.
This is for you if...
✅ You’re a birth or postpartum pro who’s incredible at what you do—but marketing, sales, and tech make your brain short-circuit.
✅ You want consistent clients, but not at the cost of your peace, energy, or family time.
✅ You’re tired of throwing together random offers or changing your prices every month.
✅ You dream of creating scalable income—through a course, program, or premium service—but don’t know where to start.
✅ You crave structure, accountability, and someone to finally
show you exactly what to do.
✅ You’re done winging it—and you’re ready to build something sustainable, powerful, and fully aligned.
Investment: $2500
Hey, I’m Anabelle
The Digital Doula.
I built a thriving birthwork practice… and lost it when life blindsided me.
That loss showed me what most birthwork businesses are missing:
systems.
So I stepped out, helped online coaches make millions, mastered automation + marketing—and came back with a mission:
To doula the doula, the lactation consultant, the midwife, and...well you get the picture.
Now, I help birthworkers build businesses that are profitable, sustainable, and built to hold your life—not just your clients’.
This isn’t just strategy.
It’s not just survival.
I’m here to help you thrive.
Here's what our clients have to say:
Still got questions? Let’s clear ‘em up, friend
1. I’m super busy… what if I fall behind?
Totally normal to wonder—but let me be clear: this program was built for busy birthworkers. You only need about 1 hour a week to move through the material, and if life gets chaotic? You have lifetime access to the material. Go at your own pace without guilt.
2. I’m not tech-savvy. Will I be overwhelmed?
Absolutely not. You’ll get step-by-step guidance on how to set up your systems without the tech stress. Plus, you’ll have direct access to Anabelle for 1:1 voice support via Slack, so you’re never stuck Googling alone.
3. What happens when I join?
You’ll get instant access to your onboarding materials + client attraction kickoff training. Then, join your first coaching call and start getting personalized support. The vibe? Supportive, strategic, and no-fluff.
4. Will this actually work for me?
Short answer? If you show up, yes.
This isn’t magic—it’s a proven system designed specifically for birth and postpartum professionals who are tired of guessing, hustling, or hoping.
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